Today’s modern reps move to new companies and roles every few years (or less). With this ever-shrinking sales talent lifecycle, enablement feels increased pressure to maximize productivity. That means finding better ways to focus and deliver readiness efforts (like training or coaching) when, where and how the sales force works.
Hundreds of thousands of business pros converged upon San Francisco this week to attend Dreamforce 2018. And while the annual mega-conference blew everyone away once again, it was the Sales Enablement Soiree that surely stole the show for anyone in sales enablement.
The day-long Soiree featured a slew of fantastic speakers and panels – including Brainshark’s Chief Readiness Officer, Jim Ninivaggi – and left “sales enablement Twitter” buzzing with takeaways and highlights. We plucked 11 of our favorites from yesterday’s event for those who couldn't make it, or simply want to re-live the action!
P.S. If you missed Ninivaggi's speaking session, "The 4 Pillars of Sales Readiness: A Model for Always-On Enablement," you can read our eBook on the same subject!
Sales Enablement Soiree Highlights at Dreamforce 2018
If everything is important, nothing is important. Working with cross-functional teams to design and prioritize sales enablement. Initiatives. Empower the sales team! #SalesEnablementSoiree @dandarcy @salesforce pic.twitter.com/grJcyJ6QNH— Pam Didner (@PamDidner) September 27, 2018
Michelle Kanan: Sales content needs to be thought of like a workhorse, moving the needle #SalesEnablementSoiree— N de Kouchkovsky (@nicolask3) September 27, 2018
“If you are striving for perfect content you are trying too hard” -Ryan Leavitt - I couldn’t agree more! We have coined the term “Good Enough for Right Now or GEFRN” @Oxygenexp #SalesEnablementSoiree @Highspot— Juliana (@jstancampiano) September 27, 2018
Digital doesn’t mean organized! And when it comes to the modern sales plays, involve your sellers early in the process and be where your buyers are! @Highspot @Mediafly @twilio @KONECorporation @groove_co @chrisrothstein #salesenablementsoiree #dreamforce18 #DF18 pic.twitter.com/w3lz5rUUkG— Ha Nguyen (@hathanhnguyen_) September 27, 2018
I enjoyed the straightforward and no-nonsense talk from Mario M. Martinez from @GoVengreso . Understanding your objective and desired outcomes before developing and designing your sales enablement efforts. #SalesEnablementSoiree pic.twitter.com/A6W363CTRi— Pam Didner (@PamDidner) September 27, 2018
According to @jimdickie of @CSOInsights, only 54% of sellers are hitting their quota. But their new research shows that sales enablement can drastically improve that percentage! Great first look at their research. #DF18 #salesenablement pic.twitter.com/9aVgVQoTPC— Seismic (@SeismicSoftware) September 26, 2018
Great discussion between @JNinivaggi and @Vendor_Neutral's @sellingtools on the importance of sales readiness, and its importance to sales enablement success! #SalesEnablementSoiree #DF18 pic.twitter.com/Pq1wGRokCa— Brainshark (@brainshark) September 27, 2018