Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Learn from embarrassing sales stories shared by several sales experts.
The goal of any salesperson is to project confidence, expertise and business savvy whenever he or she engages buyers. Unfortunately, reality doesn’t always comply.
When it comes to sales coaching, there is huge potential for AI to make an impact.
Sales organizations are becoming a significant adopter of AI. Gartner reports that by 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes.
New sales methodology adoption requires a sales enablement team to change selling habits over the long-term.
New sales methodology adoption is one of four common transformation scenarios that sales enablement leaders must face.
There’s wide acknowledgement of the importance of sales coaching across businesses, but excuses for a lack of coaching are just as common.
Team dashboards help sales managers track their team’s sales readiness progress.
Our new team dashboards provide managers with a visual representation of their team’s readiness progress across all Brainshark learning, coaching, and self-enrolled activities.
Sales enablement leaders need C-suite sponsorship when establishing a formal program or function.
New sales enablement leaders are likely to encounter executives and other company decision-makers who fail to grasp its purpose – or its benefits.
AI-powered Machine Analysis builds on Brainshark’s award-winning sales coaching solution.
Today we’re excited to announce the launch of Machine Analysis, our new, artificial intelligence (AI)-powered engine for sales coaching and readiness.
Reactive sales readiness is equipping sales reps to manage unexpected situations, like breaking news.
While you can’t predict every piece of breaking news, you can put a reliable response framework in place through an effective sales readiness strategy.
Improving sales onboarding programs is a top priority of B2B sales enablement leaders, including those at Brainshark.
Shortening ramp-up time is the top priority of many B2B sales enablement programs. But for more than 60% of companies, sales onboarding success falls short of management’s expectations.
Sales enablement experts share tips and advice to help leaders elevate their own strategies.
Learning how others practice sales enablement can help you form a rough outline of your own successful strategy.
SiriusDecisions Summit 2018 attendees took to social media to discuss sales enablement trends and issues this week.
SiriusDecisions Summit 2018 is in full swing, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing.
Sales readiness software arms B2B sales organizations with sales training, video coaching and content creation capabilities.
Nearly 50% of B2B firms have bought or plan to buy a sales readiness tool in 2018, according to Forrester Research, but pinpointing which one makes the most sense for your company is not always...