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Making the Business Case for Sales Enablement Technology [Brief]

May 08th, 2017


Sales readiness is a key component to the success of any sales organization. The data speaks volumes—the number of dedicated sales enablement roles has more than doubled over the last three years. What’s more important than ensuring your reps are ready to kill it on every call?

The most effective sales leaders know it’s not just about your rep’s initial onboarding. Companies must continually train and reinforce knowledge, coach to mastery, and ensure consistent, effective messaging is being delivered across the organization.

Since sales enablement is such an important initiative, choosing the right technology to help power your team is critical. But to have a successful adoption, you first need support and buy-in from key decision makers and stakeholders across the organization.

In this brief, Making the Business Case for Sales Enablement Technology, we’ll discuss 6 tips to help you prepare and present a business case that’s hard to refuse, with ideas for:

  • Identifying the best solution for your sales team
  • Gaining support from key stakeholders across your organization
  • Gathering the right data to get buy-in from decision makers

Download the full brief to learn how to effectively present your case and take your sales enablement program to the next level with the right technology.