# The Only Sales Metrics Glossary You'll Ever Need

*Note: This sales metrics glossary was originally created by Rekener, now a Brainshark company. Check out this Q&A to learn more about what this deal means for Brainshark, and what’s next.*

No matter how much data is available today, companies frequently have questions about sales metrics. Which measurements should be tracked? How frequently should they be monitored? And how do you actually calculate them?

This in-depth sales metrics glossary was created to answer those questions, along with many more. It features a list of 30 different KPIs worth measuring, includes ones you should track every day, advanced metrics, and leading indicators that can help your business proactively stay on top of sales performance.

Each glossary entry explains what the metric is, as well as how Rekener (now Brainshark) can help you calculate it using CRM data.

Without further ado, here’s what we hope is the only sales metrics glossary you will ever need!

- How to Calculate Lead Velocity Rate

- How to Calculate Account Coverage

- How to Calculate Demo Complete Rate

- How to Calculate Calls per Demo

- How to Calculate Customer Lifetime Value (LTV)

- How to Calculate Stage Conversion Rate

- How to Calculate Deal-Based Renewal Rate

- How to Calculate Deal-Based Renewal Rate on a Cohort Basis

- How to Calculate Cohort-Based Close Rate

- How to Calculate Opportunity Push Rate

- How to Calculate Sales Activity Per Opportunity

- How to Calculate Sales Velocity Per Opportunity

- How to Calculate Value Per Opportunity

- How to Calculate Sales Velocity

- How to Calculate Dollar-Based Renewal Rate

- How to Calculate Sales Cycle

- How to Calculate Pipeline Coverage

- How to Calculate Lead Conversion Rate

- How to Calculate Opportunity Win Rate

- How to Calculate Quota Attainment

- How to Calculate Average Selling Price (ASP)

- How to Calculate Cohort-Based Average Selling Price (ASP)

- How to Calculate Cohort-Based Sales Cycle

- How to Calculate Lead Conversion Cycle

- How to Calculate Cohort-Based Lead Conversion Rate

- How to Calculate Lead Response Time

- How to Calculate Calls per Opportunity

- How to Calculate Close Rate (Closed Funnel)

- How to Calculate Forecast Coverage

- How to Calculate Stage to Stage Duration
Bonus: 6 Cross-Sell Metrics Every B2B Sales Leader Should Track