SDR Performance & Retention: How Sales Readiness Can Change the Game
Sales development reps (SDRs) have one of the most valuable jobs in the sales process. Managing and retaining SDRs, however, remains challenging for countless sales organizations.
Why? Too many companies don’t invest in the sales readiness of their SDR teams, knowing they’ll get only 12-15 months of productivity from the average rep. But allowing unprepared SDRs to “practice” on prospects is a costly mistake that can hurt win rates, damage brands and waste money.
In this exclusive brief, you’ll learn how sales readiness can improve the productivity and retention of your sales development team, with key tips that cover how to: