A new product launch is a pivotal event for companies – but it’s also a true test of the readiness of your sales team.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Salespeople need to know a lot in order to succeed. But above all, they need the right skills in order to connect with buyers.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
For sales leaders and execs to be confident that reps can hit their numbers, they need to get on board with sales enablement and readiness initiatives.
The sales enablement leaders who highlight their results and accomplishments are the ones who really stand out.