Today's sales executives need to become sales enablement participants and champions, writes Brainshark Chief Readiness Officer Jim Ninivaggi.
If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.
To gain mindshare with partners, you need an easy way to keep them engaged with your message - not the other guys.
As the sales enablement function grows and evolves, more people are talking and writing about the profession on a regular basis.
Another big year is in the books for sales enablement leaders everywhere, as we saw the function continue to grow, mature and evolve in 2018.
It’s critical that salespeople make the most of every single buyer interaction they have, says Brainshark Chief Readiness Officer Jim Ninivaggi.