Sales leaders today should demand a head of enablement who has the respect, gravitas, and stature to disagree with them, writes Dave Lichtman.
Both functions work to improve sales force productivity and support reps throughout the sales process. How can we differentiate the two?
From peer networking to picking up the latest best practices and trends, there’s so much you can get out of a well-run conference.
Lisa Mauri Thomas, national sales trainer at Tactile Medical and a sales enablement ‘team of one,’ needed to achieve more consistency across enablement activities as the company was hiring...
Sales professionals might wonder if there’s a ‘Sales LMS’ out there specifically designed to help onboard and prepare their reps. There is – but it’s called something else.
Sales training can feel more like trial-by-fire than a helpful introduction to a new company – and that won’t cut it for today’s busy reps.