Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 07, 2016
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
There's no doubt that sales professionals need to understand their products and services. This is a given. What’s troublesome is, despite how much has been written on this topic, so many companies still aren’t maximizing the potential of their product training efforts.  I could go back much...
November 04, 2016
Kellie Regan | Product Marketing Manager, Brainshark
As companies grow, we know it’s critical to not only ramp up sales reps and channel partners quickly, but also to keep them up-to-date and in-the-know. Yet, according to research from McKinsey, 75% of training programs fail to contribute to the success of business. Companies continuously...
November 01, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Annual sales meetings, commonly referred to as “sales kickoff,” are more than your average meeting. Last year, Brainshark was in the midst of a giant rebrand, and we knew we wanted to make a big splash with our national sales meeting. Enter: Boston's legendary Fenway Park.  Your annual meeting ...
October 31, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Sales prospecting is hard, and it’s getting harder. In fact, 1 in 3 salespeople surveyed in HubSpot’s 2016 State of Inbound report said prospecting is the most difficult aspect of their job. What is it about sales prospecting that makes it so inherently tough? Brainshark’s Senior Director of...
October 26, 2016
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
Exciting news! Today, Brainshark and Highspot – two leaders in the sales enablement technology space – announced a strategic partnership to provide a complete sales enablement solution. No doubt, this will have ripple effects throughout the B2B sales technology landscape and the sales enablement...
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