Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 07, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Consider these stats: 80% of senior executives watch more video in 2015 than they did last year 75% of senior executives watch business related videos on a weekly basis 59% of executives would rather watch a video than read an article. There’s no doubt that online video...
July 06, 2015
Greg Flynn | @greg_flynn | CEO, Brainshark
When Brainshark was first founded, we started out with a singular purpose: to provide enterprise solutions that transform the way businesses create and share content. Then in 2009 we introduced myBrainshark – a lighter, single-user version of our enterprise Brainshark product for easily creating...
July 01, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
So far in this Q&A series, sales force transformation leader Mike Kunkle (@Mike_Kunkle), has defined insight selling and discussed how it is applicable throughout the buyer’s journey, regardless of the stage that sales reps become a part of it. Clearly it’s an important skill, but can all reps...
June 29, 2015
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
Here’s a stat for you: 63% of CRM initiatives fail. Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH. OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and...
June 25, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
In Part 1 of my Q&A with sales force transformation expert Mike Kunkle (@Mike_Kunkle), he outlined what, exactly, insight selling is and why it has become “mainstream” in the current B2B sales landscape. But I was curious, given all of the latest SiriusDecisions research debunking the myth...
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