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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

how to survive with no sales enablement team

No sales enablement team? 4 ways to survive

If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.
what is sales readiness and why it matters

What is sales readiness? And why should you care?

Sales readiness means assessing and certifying whether salespeople are equipped with the proper skills and knowledge.
Align Sales Enablement and Product Marketing to Drive Greater Revenue

Why and how to align sales enablement and product marketing to drive greater revenue

Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
how to use data to increase sales capacity and effectiveness

How to use data to close the sales capacity gap and increase sales productivity 

It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
sales kickoff plan

Step-by-step sales kickoff plan (with checklist!)

This step-by-step guide will help you organize and plan a kickoff that not only pays for itself, but boosts team morale and revenue all year long.
it takes a village enabling the whole company to support sales

It takes a village: how to get your entire company to enable sales

Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on...
upsell and cross sell metrics for b2b sales leaders

6 Cross-sell metrics every B2B sales leader should track

To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
sales skills all reps need

17 Sales Skills All Reps Need

Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.
sales enablement tools for sales kickoff

How to use sales enablement and readiness tools for an effective SKO

Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.
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