Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.

No sales enablement team? 4 ways to survive
If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.
Read more

What is sales readiness? And why should you care?
Sales readiness means assessing and certifying whether salespeople are equipped with the proper skills and knowledge.
Read more

Why and how to align sales enablement and product marketing to drive greater revenue
Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
Read more

How to use data to close the sales capacity gap and increase sales productivity
It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
Read more

Step-by-step sales kickoff plan (with checklist!)
This step-by-step guide will help you organize and plan a kickoff that not only pays for itself, but boosts team morale and revenue all year long.
Read more

It takes a village: how to get your entire company to enable sales
Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on...
Read more

6 Cross-sell metrics every B2B sales leader should track
To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
Read more

17 Sales Skills All Reps Need
Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.
Read more

How to use sales enablement and readiness tools for an effective SKO
Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.
Read more