Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.
How to use sales enablement and readiness tools for an effective SKO
Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.
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How to measure the ROI of your sales kickoff event (SKO)
To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
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What is sales enablement and how does it work?
Sales enablement is one of the fastest growing industries for a reason. In the span of a few years, sales enablement technology has evolved from nich...
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Time to competency: the new essential metric in sales onboarding
Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it
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17 Sales Skills All Reps Need
Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.
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6 Cross-sell metrics every B2B sales leader should track
To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
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5 Ways Sales Readiness is Critical to Growth
Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales rep...
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Peer learning: Why it’s so important for remote sales teams and how enablement leaders can foster it
Without traditional in-person interactions, sales teams need to ensure that peer learning and knowledge sharing still takes place. This article covers...
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No sales enablement team? 4 ways to survive
If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.
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