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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Enablement tools for SKO

How to use sales enablement and readiness tools for an effective SKO

Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.
how to measure sales kickoff ROI

How to measure the ROI of your sales kickoff event (SKO)

To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
what is sales enablement and how does it work

What is sales enablement and how does it work?

Sales enablement is one of the fastest growing industries for a reason.  In the span of a few years, sales enablement technology has evolved from nich...
time to competency sales onboarding metric

Time to competency: the new essential metric in sales onboarding

Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it
sales skills all reps need

17 Sales Skills All Reps Need

Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.
upsell and cross sell metrics for b2b sales leaders

6 Cross-sell metrics every B2B sales leader should track

To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
sales readiness for business growth

5 Ways Sales Readiness is Critical to Growth

Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales rep...
peer learning for remote sales teams

Peer learning: Why it’s so important for remote sales teams and how enablement leaders can foster it

Without traditional in-person interactions, sales teams need to ensure that peer learning and knowledge sharing still takes place. This article covers...
how to survive with no sales enablement team

No sales enablement team? 4 ways to survive

If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.
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