Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.
What is sales enablement and how does it work?
Jun 02nd, 2023
Sales enablement is one of the fastest growing industries for a reason. In the span of a few years, sales enablement technology has evolved from niche to “nice to have” to essential to the sales process and tech stack, according to Gartner. Now, “80% of sellers who reached 150% of quota or more use sales […]
Time to competency: the new essential metric in sales onboarding
Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it
17 Sales Skills All Reps Need
Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.
6 Cross-sell metrics every B2B sales leader should track
To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
5 Ways Sales Readiness is Critical to Growth
Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales rep...
Peer learning: Why it’s so important for remote sales teams and how enablement leaders can foster it
Without traditional in-person interactions, sales teams need to ensure that peer learning and knowledge sharing still takes place. This article covers...
No sales enablement team? 4 ways to survive
If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.
What is sales readiness? And why should you care?
Sales readiness means assessing and certifying whether salespeople are equipped with the proper skills and knowledge.
Why and how to align sales enablement and product marketing to drive greater revenue
Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
How to use data to close the sales capacity gap and increase sales productivity
It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...