Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

definition of sales enablement and how it works

What is sales enablement and how does it work?

Sales enablement is one of the fastest growing industries for a reason. In the span of a few years, sales enablement technology has evolved from niche to “nice to have” to essential to the sales process and tech stack, according to Gartner. Now, “80% of sellers who reached 150% of quota or more use sales […]

time to competency sales onboarding metric

Time to competency: the new essential metric in sales onboarding

Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it

sales skills all reps need

17 Sales Skills All Reps Need

Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.

upsell and cross sell metrics for b2b sales leaders

6 Cross-sell metrics every B2B sales leader should track

To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.

sales readiness for business growth

5 Ways Sales Readiness is Critical to Growth

Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales rep...

peer learning for remote sales teams

Peer learning: Why it’s so important for remote sales teams and how enablement leaders can foster it

Without traditional in-person interactions, sales teams need to ensure that peer learning and knowledge sharing still takes place. This article covers...

how to survive with no sales enablement team

No sales enablement team? 4 ways to survive

If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.

what is sales readiness and why it matters

What is sales readiness? And why should you care?

Sales readiness means assessing and certifying whether salespeople are equipped with the proper skills and knowledge.

Align Sales Enablement and Product Marketing to Drive Greater Revenue

Why and how to align sales enablement and product marketing to drive greater revenue

Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.

how to use data to increase sales capacity and effectiveness

How to use data to close the sales capacity gap and increase sales productivity

It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...

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