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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

abbott structural heart pharma sales enablement case study

Pharma Sales Enablement Case Study: How Abbott Enables its Customer-facing Teams

Abbott Structural Heart’s former US Sales Enablement Leader Jason Gwilliam and Bigtincan’s VP of Life Sciences Mads Bjarni-Kornbech sat down at this y...

Hiring Talent and Building the Right Culture with a Remote Team

It's been 18 months since the pandemic sent my team home from the office, which is now a permanent situation for many sales reps and managers in our i...

Six Steps to Leverage Data and Insights to Build Your Sales Enablement Strategy

Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going...

How to Handle a Sales Talent Shortage [Q&A with Colleen Honan]

Are you facing a sales talent shortage? Learn from these best practices for attracting and keeping top sales talent.

30 Sales Interview Questions to Ask Sales Candidates

Asking the right sales interview questions will uncover more information about candidates’ skills, demeanor and track record.

Sales Enablement Voices: The Keys to Great Collaboration [Q&A with Roderick Jefferson]

Sales enablement expert Roderick Jefferson shares his thoughts on cross-functional collaboration.

3 Sales Enablement Trends to Watch in 2019 [CSO Insights Research]

The 2018 CSO Insights Sales Enablement report features the latest data, research and trends.

Sales Enablement Voices: Sandra Nangeroni’s Advice for Aspiring Practitioners [Q&A]

The number of companies with a dedicated sales enablement role has more than tripled since 2013.

11 Sweet Tweets from the Sales Enablement Soiree

The Sales Enablement Soiree at Dreamforce 2018 featured fantastic speakers and panels.