Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.

Pharma Sales Enablement Case Study: How Abbott Enables its Customer-facing Teams
Abbott Structural Heart’s former US Sales Enablement Leader Jason Gwilliam and Bigtincan’s VP of Life Sciences Mads Bjarni-Kornbech sat down at this y...
Read more

Hiring Talent and Building the Right Culture with a Remote Team
It's been 18 months since the pandemic sent my team home from the office, which is now a permanent situation for many sales reps and managers in our i...
Read more

Six Steps to Leverage Data and Insights to Build Your Sales Enablement Strategy
Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going...
Read more

How to Handle a Sales Talent Shortage [Q&A with Colleen Honan]
Are you facing a sales talent shortage? Learn from these best practices for attracting and keeping top sales talent.
Read more

30 Sales Interview Questions to Ask Sales Candidates
Asking the right sales interview questions will uncover more information about candidates’ skills, demeanor and track record.
Read more

Sales Enablement Voices: The Keys to Great Collaboration [Q&A with Roderick Jefferson]
Sales enablement expert Roderick Jefferson shares his thoughts on cross-functional collaboration.
Read more

3 Sales Enablement Trends to Watch in 2019 [CSO Insights Research]
The 2018 CSO Insights Sales Enablement report features the latest data, research and trends.
Read more

Sales Enablement Voices: Sandra Nangeroni’s Advice for Aspiring Practitioners [Q&A]
The number of companies with a dedicated sales enablement role has more than tripled since 2013.
Read more

11 Sweet Tweets from the Sales Enablement Soiree
The Sales Enablement Soiree at Dreamforce 2018 featured fantastic speakers and panels.
Read more