Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 29, 2015
Julio Viskovich | VP of Marketing, rFactr
This article was submitted by Julio Viskovich, VP of Marketing at rFactr Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within...
July 27, 2015
Wendy Goeckel | Director of Sales Enablement, Brainshark
I got a call from a sales rep yesterday. For a few minutes I thought I was on a “20 Questions”-style game show. His agenda was to get through his questions as fast as possible so he could tell me about his product. My answers really weren’t important. And I didn’t win anything. This is a...
July 23, 2015
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
Who leads your sales enablement strategy? If you’re serious about increasing sales productivity, that’s a question you need to answer. Last year, SiriusDecisions released a report that made the case for a “centralized sales enablement” function within B2Bs. The study showed that the average...
July 20, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Getting in touch with prospects these days is tough. While the average sales rep makes fifty two phone calls daily, less than 1% of those calls are actually returned. And email? Less than 24% of sales emails are even OPENED, let alone read. The seemingly insurmountable task of getting...
July 16, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
I recently came across an article on the value of sales conversations, Old-School Selling is Dead (Right?), written by Kelly Riggs (@kellyriggs). Kelly is an author, speaker, and business performance coach for executives and companies throughout the United States. He has worked with companies in a...
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