Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 03, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Just because reps THINK they’re ready to have the types of conversations that move deals forward, doesn’t mean it’s true. In fact, there is a real and universal struggle at many organizations to get sales reps prepared to sell efficiently, effectively, and productively. Consider these stats...
August 31, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
In response to his article, Perfect the Elements of Your Selling that You Control, I asked Andy Paul, a leading sales acceleration author, speaker and coach, a series of questions of questions on sales training and continuous learning. Here’s Part 4 of that series. What is one piece of advice...
August 27, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
It’s the age of the customer, and digitally empowered buyers expect salespeople to have the skills and knowledge to deliver REAL value and solve complex problems—not just pitch their product. But, according to a new report from Forrester Research, Overhaul Sales Training to Win and Retain More...
August 24, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
In response to his article, Perfect the Elements of Your Selling that You Control, I asked Andy Paul, a leading sales acceleration author, speaker and coach, a series of questions of questions on sales training and continuous learning. Here’s Part 3 of that series. Product and customer knowledge...
August 20, 2015
Wendy Goeckel | Director of Sales Enablement, Brainshark
Sales reps tend to have a comfort zone. It’s not uncommon to have successful reps who are GREAT at selling to a specific role about a specific challenge that they are familiar with. Where they run into problems is if they have to move out of their comfort zone to sell to different people, in...
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