Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 10, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Facebook and Snapchat are two of the most popular social tools.  While they may be similar in their purpose – connecting people and the moments of their lives – they are very different. On Facebook, posts are shared one-to-many, and connections have the ability to leave comments and “likes” (who...
March 08, 2017
Kellie Regan | Product Marketing Manager, Brainshark
So much of sales readiness depends on your sales team having the right knowledge, the right skills, and even the right content at the right time. We’ve all seen the studies, including one by Forbes Insights that shows instant access to content in the field (41%) and sales content analytics (44%)...
March 06, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Studies show that companies with a dynamic sales coaching strategy can see increased win rates of as much as 28%. With results like that, it’s no wonder why more organizations today are making the investment in sales coaching technology to power those strategies. Of course, as with any software...
March 02, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Mergers and acquisitions are a popular growth tactic, but in a recent webinar, SiriusDecisions’ Heather Cole said they fail to meet business expectations 70% of the time. The reason behind this discouraging statistic? Successful change management strategies are easier said than done. Sales...
March 01, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Product marketing professionals have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies and more. Interestingly, there are many touchpoints between product marketing and sales enablement. Sales enablement is...
Subscribe to
Download Now
How to Onboard a Winning Sales Team
Set the tone for your reps' success. Improve your sales onboarding program in 6 steps with this blueprint.
View Spectranetics Video
Spectranetics' Sales Enablement Story
See how Brainshark helped Spectranetics' sales team achieve a 95% pass rate on training in this 2-minute video.
Take the assessment now
Is Your Sales Enablement Program Built for Success?
How do you ensure that your reps are sales ready? Find out how your sales enablement program stacks up with this assessment.