Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 01, 2016
Rachel Merkin | Event Marketing Manager, Brainshark
The fall is a notoriously big trade show season for vendors and buyers in the tech industry, who’ve just begun budgeting for their new year’s investments. The Brainshark team will be all over the country this fall this October, so find a conference that best suits your needs and join us on the...
August 30, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
B2B sales and marketing teams have made a big deal out of content marketing over the past six years.  93% of B2B brands use content marketing, and as a result, content marketing job listings have skyrocketed 350% since 2011. What was once a buzzword has now turned into an essential marketing...
August 29, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales enablement managers are responsible for improving sales onboarding, training, coaching, content management and engagement analytics. With such a wide array of responsibilities, prioritizing initiatives is essential to getting things done. I recently spoke with Tamara Schenk, research...
August 25, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
If you’ve never coached your sales reps, you’re hopefully aware there’s a problem. Whether it’s missed quotas, inconsistent messaging or lack of readiness, there is a multitude of issues that can be improved with coaching, but implementing a new process can be daunting. People inherently don’t...
August 24, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re part of a sales and marketing organization, you likely know these three things to be true: B2B salespeople rely on great content to support their conversations in the marketplace. Despite this, 70% of marketing content actually goes unused by salespeople. As a result, B2B marketing...
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