Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 28, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
2016 marked a steadfast improvement for B2B organizations looking to beef up their sales results. The 2016 Sales Enablement Optimization Study conducted by CSO Insights shows that 32.7% of B2B organizations had sales enablement functions in 2016, a significant jump from 19.3% in 2013. It also...
December 27, 2016
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
This column was originally published on on December 13, 2016 A new employee is a new employee and talent development is talent development. It’s all HR’s domain, right? Wrong, at least when it comes to sales. Whether you’re starting, growing or running your business, treating...
December 22, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
We’ve all heard this story before: a sales rep suffers from poor performance and the manager doesn’t diagnose the issues until it’s too late. The deals have been lost and the rep is at risk of losing his job. This situation, and many like it can be avoided if sales managers are enabled to use...
December 20, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Executive buyers say more than 80% of sales meetings are “a complete waste of time,” according to research from Forrester. The reason? Buyers have rising expectations, and salespeople aren’t providing enough value. Those high expectations are consistent whether buyers are working with direct...
December 16, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Organizations that provide salespeople with coaching see annual revenue growth rates 16.7% greater than firms that do not provide sales coaching, according to research from the Sales Management Association. Since almost half of all sales reps miss their quota every year, a 16.7% boost makes a big...
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