Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 18, 2016
Mike Kunkle | @mike_kunkle | Sr. Director of Sales Enablement, Brainshark
Here are some broad, sweeping generalizations that are typically also true. We know that: Most organizations do not maximize their sales training investments to get a significant payback or ROI. Sales training without knowledge sustainment (remembering what was taught), skill...
January 11, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
There’s too much content. It’s not engaging enough. It’s too product focused. It’s not easy to find. Salespeople are struggling to have valuable conversations with buyers, and marketing content is part of the problem. A recent report from Forrester Research, Make Sales Conversations an Integral...
January 04, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Sales productivity is a giant issue for chief executives and boardrooms everywhere,” says Joe Gustafson, CEO of Brainshark. And he’s right. In fact, according to a recent Forbes Insights research report, 71% of C-level execs believe sales productivity is CRITICAL to achieving...
December 30, 2015
Joe Gustafson | @joegustafson75 | Founder & Chairman, Brainshark
News broke late in the year of Salesforce’s intent to acquire six-year-old CPQ (configure, price, quote) provider SteelBrick. This is big news for both companies, and yet another signal that sales productivity is a major priority for both tech providers and buyers alike. It’s certainly one of the...
December 28, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“The big problem with sales productivity stems from [the fact that] sales reps just can’t have that high value conversation with customers.” In this short video, Joe Gustafson offers five things that companies can do to address that problem, and prepare reps to engage in the...
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