Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 14, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Did you know customers only spend about 2% of their time actually buying from a salesperson? That’s why Beyond the Sales Process authors Dave Stein and Steve Andersen recommend building a strong relationship not only during – but also before and after. “Winning one sales opportunity but failing...
June 30, 2016
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
This post is an excerpt from Demand Gen Report's B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. It’s no secret that B2B marketing organizations sometimes struggle to prove return on investment (ROI). This is certainly true when it comes to content. In fact,...
June 27, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Coaching is one of the best tactics for driving sales effectiveness – and sales leaders at B2B organizations of all sizes agree it’s the most important role a front line manager can play. The problem, however, is that a mere 15% of sales leaders say they have the right amount of coaching at their...
June 23, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’ve ever been part of hiring or training, you know that successfully onboarding a new sales manager is far more challenging than bringing in a new sales rep. The all-too-familiar problem? A stellar sales rep gets promoted into a manager role, only to flounder. But why? Whether it’s lack of...
June 21, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
When I joined the team at Brainshark, I became fascinated with both the art and science of selling. I’ve never held a formal sales role, but I’ve realized that many of us have experience “selling” on a daily basis: selling your friends on a new restaurant, selling your significant other to watch...
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