March 02, 2017
Mergers and acquisitions are a popular growth tactic, but in a recent webinar, SiriusDecisions’ Heather Cole said they fail to meet business expectations 70% of the time. The reason behind this discouraging statistic? Successful change management strategies are easier said than done. Sales...
March 01, 2017
Product marketing professionals have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies and more. Interestingly, there are many touchpoints between product marketing and sales enablement. Sales enablement is...
February 27, 2017
Successful sales coaching requires the collaboration of sales enablement, sales managers and reps on the design, execution and participation of the program. According to Forbes Insights, 74% of companies rank sales coaching as front-line managers’ most important role. But, only 15% of...
February 23, 2017
Patrick Kelly | Director, Customer Success, Brainshark
With any technology, it’s important to monitor your usage and adoption over time to make sure you’re getting the desired value for your business. At Brainshark, we want to make sure customers always have a bird’s eye view into how users are utilizing the technology and how their content is...
February 22, 2017
Rachel Goldberg | Senior Director, Product Marketing, Brainshark
Last fall, we announced an exciting strategic partnership with Highspot, intended to help sales teams improve performance throughout the sales cycle by combining the best of Brainshark’s content authoring, training, and coaching capabilities with Highspot’s content management, customer engagement...
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