Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 30, 2015
Joe Gustafson | @joegustafson75 | Founder & Chairman, Brainshark
News broke late in the year of Salesforce’s intent to acquire six-year-old CPQ (configure, price, quote) provider SteelBrick. This is big news for both companies, and yet another signal that sales productivity is a major priority for both tech providers and buyers alike. It’s certainly one of the...
December 28, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“The big problem with sales productivity stems from [the fact that] sales reps just can’t have that high value conversation with customers.” In this short video, Joe Gustafson offers five things that companies can do to address that problem, and prepare reps to engage in the...
December 21, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
As the B2B sales landscape continues to evolve, companies are doing more and more research on trends to encourage and inform strategic planning for the future. In looking at some of the stats that have been touted this year, there are several implications for sales organizations in 2016. Here are...
December 14, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Don’t ask the salespeople to become librarians. Put the content on the table—they shouldn’t have to look for it. A rep needs to be able to find the right content—right when he or she needs it.” These are the words of Steve Diorio, Chief Analyst for Forbes CMO Practice and contributor to the...
December 07, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Because I’m from New York.” “Because I call it like I see it.” “Because someone had to tell executives and sales leaders the truth!” “I’m a sales guy at heart. And for the honor of the professional seller, someone needed to stand up and point the finger in the opposite direction. Someone...
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