Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 21, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
When I joined the team at Brainshark, I became fascinated with both the art and science of selling. I’ve never held a formal sales role, but I’ve realized that many of us have experience “selling” on a daily basis: selling your friends on a new restaurant, selling your significant other to watch...
June 14, 2016
Norm Schrager | Director of Content & Creative, Brainshark
With yesterday’s announcement that Microsoft will acquire LinkedIn for $26.2 billion, we considered ways this historic merger could affect the world that LinkedIn is so intimately a part of: social selling, buyer research and professional relationship management. I spent some time with Mike...
June 08, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Think about the last big content asset you created. Maybe it was a whitepaper or an eBook. For digital marketers, it’s become a requirement to be able to explain how well that content performed. You probably start out by sharing how much traffic the asset pulled in and where that traffic came...
June 02, 2016
Norm Schrager | Director of Content & Creative, Brainshark
From sales leaders to social researchers, the concept of “the empathetic salesperson” has been discussed for decades. In fact, the idea of sales reps flexing their EQ (that’s “emotional quotient”) has moved beyond sales conversations and has surfaced in the creation of B2B communication...
May 31, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
GE is in the midst of a significant transformation from one of the largest industrial companies in the world, to a leading technology company looking to revolutionize the digital industry. The company needed to address this transformation at all levels of its organization, which required...
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