February 20, 2017
When a salesperson is asked to sell a new product or service without fully understanding its value, purpose or differentiating features, the results can be disastrous. The same is true when salespeople are asked to sell to new personas or industries without understanding their roles and needs....
February 15, 2017
Regardless of how your company performed last year, it’s likely that you’ve set an even higher bar for growth in 2017. There’s no question that your sales team plays a critical part in overall company growth, but how do sales enablement leaders ensure they’re empowering their teams to meet those...
February 13, 2017
Sales onboarding is critical to better sales productivity, reduced turnover and overall company growth. In fact, CSO Insights reports that effective onboarding is the #1 goal of B2B sales enablement. Technology is the engine that can help companies reach those onboarding goals, but finding the...
February 09, 2017
Have you used Brainshark to develop a creative presentation that positively impacted your business? Have you gone above and beyond to achieve sales enablement and productivity goals over the past year? Does your company have a sales enablement leader that is powering your organization to real...
February 08, 2017
Innovative companies constantly introduce and make improvements to their products. And whether you introduce a new product every day or once a year – your sales reps need a comprehensive plan of action. The problem is: many companies equate non-selling time (product training in this case) with...
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GE Digital’s Sales Enablement Story
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