Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 22, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Sales reps stepping into the office for their first day on the job expect to be greeted with paperwork, orientations, training, presentations – the standard activities that acclimate someone to a new company.  Onboarding, however, should not start on Day 1, but long before. This means defining...
April 14, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
“When was the last time anyone learned something and became a master immediately?” The answer, of course, is never. That’s the reason sales coaching is a must. There’s broad acknowledgment among sales leaders that coaching is the best tactic for driving sales effectiveness. But there’s also...
March 30, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Coaching is one of the best ways to drive better sales results, but without the right approach and resources, coaching strategies are hard to execute. Sales managers are aware of the impact that coaching delivers, yet only 15% say they have the right amount of coaching at their organization. So...
March 10, 2016
Norm Schrager | Director of Content & Creative, Brainshark
In Joe Gustafson’s recent post on sales analytics, the Brainshark founder talked about the value of understanding the finer details of sales conversations. How does what’s being said – and the way it’s said – resonate with buyers? Sales managers with those answers have a distinct advantage...
March 04, 2016
Robin Saitz | @robinsaitz | Chief Marketing Officer, Brainshark
It’s an exciting time at Brainshark! Today we unveiled our new visual identity, tagline, and positioning that reflects how we help our customers. Those of you who are familiar with Brainshark might be wondering why we are doing this. Over the last couple of years, the company has evolved toward a...
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