Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 02, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Six years ago, sales enablement at Iron Mountain had no consistent process or alignment with other departments. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said VP of sales enablement, Kevin Starner. Since then, the company has...
September 29, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
#INBOUND17, HubSpot’s annual sales and marketing conference, was quite a whirlwind! Over three days in Boston, attendees heard from Former First Lady Michelle Obama, HubSpot founders, Dharmesh Shah and Brian Halligan, as well as countless experts who came to share their knowledge. Sales and...
September 28, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales coaching is one of the most important aspects of a sales manager’s job – but it’s also a big cause of sales rep turnover. In fact, over 60% of salespeople are more likely to leave their job if their manager is a poor coach, according to Zenger Folkman. But great coaches aren’t born. Sales...
September 25, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Starting a new job is no easy feat. Between learning about your new responsibilities, getting to know your new colleagues, and familiarizing yourself with existing processes and systems, there’s a lot to adjust to. Starting a new sales enablement role is no different, and in some cases, it can be...
September 21, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
It’s that time of year again. The leaves are beginning to change, there’s a crispness in the air, and sales and marketing professionals around the globe are flocking to Boston for #INBOUND17. But this year is different. With more and more companies are adding a dedicated sales enablement...
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