Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 25, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re attempting what’s known as social selling – using social media tools to power your sales opportunities – I’d like to offer a courtesy reminder: Buyers don’t join social networks to be sold. Social selling is the buzz term of the season because of its proven success: Hubspot research,...
July 22, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
No matter the size or industry, all companies struggle with the best ways to get employees trained while continuing to grow sales each quarter. Since 87% of training content is forgotten within 30 days, according to a Corporate Executive Board study, the stakes are even higher for sales...
July 19, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Whether you’re initiating a new sales coaching strategy or trying to improve what you’re already doing, there’s one essential coaching tool you can’t overlook: video. The effectiveness of visual learning certainly isn’t a new concept and videos can often be among the most powerful content assets...
July 14, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Did you know customers only spend about 2% of their time actually buying from a salesperson? That’s why Beyond the Sales Process authors Dave Stein and Steve Andersen recommend building a strong relationship not only during – but also before and after. “Winning one sales opportunity but failing...
June 30, 2016
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
This post is an excerpt from Demand Gen Report's B2B Marketing and Sales Teams Converge with Sales Enablement Technology report. It’s no secret that B2B marketing organizations sometimes struggle to prove return on investment (ROI). This is certainly true when it comes to content. In fact,...
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