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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

the difference between formal vs informal learning

Informal vs. formal learning: What's the difference?

Organizations looking into employee education programs, professional development tools like sales enablement software, or learning management systems...
sales video coaching assessments

How to get sales reps on board with video coaching assessments

Video coaching assessments are an important part of any sales coaching strategy, and organizations can use them to foster better sales readiness among...
Align Sales Enablement and Product Marketing to Drive Greater Revenue

Why and how to align sales enablement and product marketing to drive greater revenue

Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
definition of sales enablement and how it works

What is sales enablement and how does it work?

Sales enablement is one of the fastest growing industries for a reason.  In the span of a few years, sales enablement technology has evolved from nich...
how to use data to increase sales capacity and effectiveness

How to use data to close the sales capacity gap and increase sales productivity 

It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
sales kickoff plan

Step-by-step sales kickoff plan (with checklist!)

This step-by-step guide will help you organize and plan a kickoff that not only pays for itself, but boosts team morale and revenue all year long.

How to Measure the ROI of Your Sales Kickoff Event (SKO)

To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
best sales podcasts

The 22 best sales podcasts to listen to right now

Check out this list of the best sales podcasts for reps, managers and executives to listen to.
it takes a village enabling the whole company to support sales

It takes a village: how to get your entire company to enable sales

Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on...
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