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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

definition of sales enablement and how it works

What is sales enablement and how does it work?

Sales enablement is one of the fastest growing industries for a reason.  In the span of a few years, sales enablement technology has evolved from nich...
how to use data to increase sales capacity and effectiveness

How to use data to close the sales capacity gap and increase sales productivity 

It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
sales kickoff plan

Step-by-step sales kickoff plan (with checklist!)

This step-by-step guide will help you organize and plan a kickoff that not only pays for itself, but boosts team morale and revenue all year long.

How to Measure the ROI of Your Sales Kickoff Event (SKO)

To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
best sales podcasts

The 22 best sales podcasts to listen to right now

Check out this list of the best sales podcasts for reps, managers and executives to listen to.
it takes a village enabling the whole company to support sales

It takes a village: how to get your entire company to enable sales

Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on...
upsell and cross sell metrics for b2b sales leaders

6 Cross-sell metrics every B2B sales leader should track

To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
Brainshark new look and feel

Bigtincan gives its sales readiness solution Brainshark a new look for improved customer experience

It’s the one-year anniversary of Bigtincan’s acquisition of Brainshark, and we’re celebrating by giving Brainshark a makeover!  Thanks to Bigtincan’s...
sales skills all reps need

17 Sales Skills All Reps Need

Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.