Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.
Why and how to align sales enablement and product marketing to drive greater revenue
Oct 26th, 2022
Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
What is sales enablement and how does it work?
Sales enablement is one of the fastest growing industries for a reason. In the span of a few years, sales enablement technology has evolved from nich...
How to use data to close the sales capacity gap and increase sales productivity
It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
Step-by-step sales kickoff plan (with checklist!)
This step-by-step guide will help you organize and plan a kickoff that not only pays for itself, but boosts team morale and revenue all year long.
How to Measure the ROI of Your Sales Kickoff Event (SKO)
To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
The 22 best sales podcasts to listen to right now
Check out this list of the best sales podcasts for reps, managers and executives to listen to.
It takes a village: how to get your entire company to enable sales
Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on...
6 Cross-sell metrics every B2B sales leader should track
To hit multi-product revenue targets, you need to take a data-driven approach. These 6 cross-sell metrics will help you measure success.
Bigtincan gives its sales readiness solution Brainshark a new look for improved customer experience
It’s the one-year anniversary of Bigtincan’s acquisition of Brainshark, and we’re celebrating by giving Brainshark a makeover! Thanks to Bigtincan’s...
17 Sales Skills All Reps Need
Some sales skills are important regardless of role, industry or target buyers. Here are 17 key sales skills all reps should have.