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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

2022 sharkie awards for winning sales enablement strategies

2022 SHARKIE Awards for excellence in sales enablement

The winners of the 2022 SHARKIE Awards, an annual award program recognizing standout success stories among thousands of Bigtincan and Brainshark custo...
informal vs formal learning difference

Informal vs. formal learning: What's the difference?

Organizations looking into employee education programs, professional development tools like sales enablement software, or learning management systems...
how to get sales reps on board with video assessments

How to get sales reps on board with video coaching assessments

Video coaching assessments are an important part of any sales coaching strategy, and organizations can use them to foster better sales readiness among...
Align Sales Enablement and Product Marketing to Drive Greater Revenue

Why and how to align sales enablement and product marketing to drive greater revenue

Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
how to use data to increase sales capacity and effectiveness

How to use data to close the sales capacity gap and increase sales productivity 

It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
sales kickoff plan

Step-by-step sales kickoff plan (with checklist!)

This step-by-step guide will help you organize and plan a kickoff that not only pays for itself, but boosts team morale and revenue all year long.
best sales podcasts

The 22 best sales podcasts to listen to right now

Check out this list of the best sales podcasts for reps, managers and executives to listen to.
it takes a village enabling the whole company to support sales

It takes a village: how to get your entire company to enable sales

Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on...
hidden waste in the sales revenue production system

5 Areas of hidden waste in the sales revenue production system

Sales teams can improve overall results by identifying hidden sources of revenue waste.