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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

The Key to Memorable Conversations with Prospects and Customers [Insights from Dr. Carmen Simon]

Cognitive scientist Dr. Carmen Simon shares the key to having more memorable conversations with prospects and customers.

Channel Sales Readiness: How to Have Better Sales Conversations

The key to making sure reps are having better conversations with buyers is for them to understand the ins and outs of their buyers’ purchasing journey...

Where Management Fails, Sales Coaching Succeeds

Too often front-line managers try to “manage” salespeople to improved performance instead of coaching them to success.

Sales Readiness and Growth: Entering New Markets

Market penetration is one of the most common ways companies choose to grow, but sales reps don’t always get the full arena of training they need to su...

The 4 Pillars of Sales Value Creation

Mike Kunkle discusses four key areas where sales reps should develop acumen in order to create value with buyers.

What's the Most Important Role of Front-Line Sales Managers?

One of the core goals of any sales enablement strategy or technology is to put salespeople in better position to have more successful sales conversati...

5 Expert Tips to Increase Channel Sales Performance

The goal of channel sales enablement is pretty simple – it’s all about putting partner reps in the best possible position to sell for you. Which means...

YouTube SEO Best Practices: Titles and Descriptions [eBook Excerpt]

The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO. One of the greatest benefits of posting your video content to...

Custom Image Cropping in PowerPoint

This article was originally posted to BrightCarbon.com. We’re often asked whether it’s possible to ‘cut out’ images in PowerPoint. Well, the good news...