Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Sales readiness is key to ensuring that sales reps can effectively use sales content in their buyer interactions.
Regardless of the quality or accessibility of your content, its effectiveness wholly depends on whether your business value can be clearly presented. This is especially true when it comes to sales...
B2B sales managers need to examine measurements they can directly influence before focusing on sales pipeline and other areas they only indirectly affect.
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams.
Learn about the concept and importance of sales readiness and three ways to improve it across your sales team.
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies?
As companies continue to establish their sales enablement functions and initiatives, these 6 areas will be critical.
Savvy sales managers know that a more productive approach is to acknowledge that millennials often do have a different set of values and behaviors compared to prior generations.
sales enablement leaders, sales enablement, sales readiness, sales leadership
With so many more companies now appointing dedicated professionals to oversee their (still relatively new) strategies, the question is – where do these sales enablement leaders come from?
Use these 6 tips to create a sales kickoff event that will be a hit, not a miss.
  As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next.
sales kickoff, sales kickoff mistakes, sales kickoff event, sales enablement, sales kickoff planning
Our survey of sales professionals showed that most sales kickoffs are missing the mark; 74% said their SKO doesn’t merit an “A” grade.
Social selling has certainly grown in popularity and in many ways, what social selling can do for you is misunderstood.