Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 19, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
To most people, the idea of running a sales enablement function by yourself is pretty daunting. You have to create content for dozens (if not hundreds) of salespeople, deliver and update training that helps them succeed, and help managers ensure that reps can actually apply what they’ve learned...
March 15, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
In today’s market, a pharma sales rep must win the attention of busy healthcare providers, stay on top of complex industry regulations, and have subject matter expertise when it comes to the products and the competitive landscape. Because of this, reps often need specialized training that...
March 11, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Feb. 7, 2019.  It was the day before a high-stakes sales pitch. I was a consultant working with a sales rep, who was sweating it — literally. His manager and I watched him practice his presentation a final time — in the sweltering North...
March 07, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
To succeed in sales today, you need an effective sales enablement program. However, leading companies have also found that technology can be a key differentiator. This might seem obvious, but it’s a big deal. According to a Sales Management Association study, firms that call themselves “leaders...
March 01, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
There’s no question that today’s medical device reps have a lot on their plates. Like all reps, they have to stay on top of new product updates. But being in the medical device industry, they also have to keep up with new regulations and navigate the complexities of the healthcare landscape,...
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