Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

What Is Content in Context (and Why it Matters for Sales) [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 27, 2015 09:22 AM

Studies have shown that reps waste 40% of their time just looking for the right content to use. Putting sales content “in context” can reduce that productivity loss—but what does that even mean? In the short video below, Brainshark’s Brendan Cournoyer breaks it down, outlining four different ways that content can be delivered in context with the selling situation.  For more details, download our free whitepaper, What Is Content in Context? (and Why It Matters ...

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Tags: mobile-learning, sales enablement, technology, video

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Getting Social With: Greg Alexander, CEO of Sales Benchmark Index [Q&A]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 23, 2015 09:02 AM

Our last few Q&A’s in this series have been with marketing all-stars, so I decided to seek out someone with more of a sales-focused perspective. I set my sights on Greg Alexander, CEO of Sales Benchmark Index (SBI), a sales and marketing consultancy focused on helping B2B companies make the number.  Alexander is co-author of Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives and Making the Number: How to Use Sales Benchmarkin...

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Tags: content marketing, quick tips, technology, sales enablement

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Hot Off the Presses! Sales Enablement for Dummies [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 21, 2015 09:13 AM

Get ‘em while they’re hot! DOWNLOAD NOW The team here at Brainshark has recently collaborated with Wiley on an exciting new eBook: Sales Enablement for Dummies. The book combines Brainshark’s years of sales enablement experience with the brand masters of making any topic easier to understand. (I mean, who doesn’t love a “Dummies” book?) You don’t have to go to Barnes & Noble for this one. This is a 52-page Brainshark Special Edition...

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Tags: sales enablement

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Is Sales Pipeline a Leading Indicator or a Lagging Indicator?

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark

April 16, 2015 08:42 AM

Many companies classify pipeline as a leading indicator for success. But in some sales organizations, pipeline and forecast reviews are thought of as “storytime,” or wishful thinking on what might close this month or quarter. For these organizations, pipeline on its own is a lagging indicator, because it doesn’t accurately reflect reality or help drive better performance. It’s a look back at activity without confidence in the future. And that’s what lagging...

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Tags: sales enablement, tips and tricks

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Driving Sales Transformation with Content Organization

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 13, 2015 09:20 AM

“The sales profession is going through a transformation.” These are the words of Profitable Channels’ Stephen Diorio in his recent Forbes article, It Takes Marketing Leadership to Drive Sales Transformation. He goes on to discuss the key pieces for driving growth in this changing sales landscape, which “will involve a combination of better training, better technology, and better customer content.” And he’s right. With more people involved in the buyin...

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Tags: content marketing, sales enablement

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