Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 08, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Your channel sales partners are an extension of your in-house team – so why aren’t your enablement strategies reaching them? Too often channel reps aren’t held to the same standards or readiness, or receive the same treatment, as their direct sales force. Talent optimization is difficult in the...
December 06, 2016
Robin Saitz | @robinsaitz | Chief Marketing Officer, Brainshark
At Brainshark, it’s our goal to help every customer get better results from their sales enablement efforts. That’s why we’re excited and proud that Brainshark has been named a strong performer in the inaugural Forrester Wave™: Sales Enablement Automation, Q4 2016 report. Over the past year, we’...
December 05, 2016
Mike Kunkle | @mike_kunkle | Sr. Director, Sales Readiness Consulting, Brainshark
It’s time to stop the insanity that is a poorly organized sales kickoff. Whatever the size of your organization, a SKO typically represents a relatively significant investment, due to travel expenses, meeting expenses, opportunity loss for the sales team, productivity loss for other attendees,...
December 01, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
As sales organizations gear up for 2017, it’s a great time to reflect on the challenges of the past year and how to correct them moving forward. With that in mind, it’s good for sales and business leaders to understand where sales readiness and enablement trends are headed. In a survey of over 400...
November 30, 2016
Mike Kunkle | @mike_kunkle | Sr. Director, Sales Readiness Consulting, Brainshark
While there are no magic bullets for sales or sales management, you can achieve a significant lift in results by focusing on sales fundamentals. Many of you are incredibly talented sales managers who lead and manage your teams with great skill. That said, I am often surprised at the number of...
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