Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 03, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Oct. 31, 2018. You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth – and what I think is beautiful and what you find beautiful may differ wildly! The same...
November 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
You already know that salespeople need excellent internal and customer-facing content to succeed. But how, exactly, are organizations producing all of this critical content? New research from CSO Insights finds that several business functions have a hand in creating sales content, including:...
November 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When the Q4 crunch bears down and your salespeople need to close deals, who do you think they’re turning to for guidance? More often than not, it’s their peers who serve as go-to sources of sales advice. In fact, ATD found that 91% of sales reps believe peer learning helps them succeed....
November 20, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
There’s no denying the massive popularity of podcasts. A whopping 44% of the U.S. population has listened to a podcast in 2018, according to Podcast Insights, with roughly 1 in 4 Americans tuning in monthly. Why all the podcast love? Convenience, along with a treasure trove of choices, has given...
November 15, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When it comes to monitoring program performance, sales enablement leaders need the right metrics to properly demonstrate ROI. However, many traditional sales metrics (e.g. quota) don’t provide enablement teams with enough insight to put sales results into context, leading organizations to merely...
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