Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 21, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Every sales organization knows sales coaching is important. In fact, Forbes Insights found that 74% of top companies rank coaching as sales managers’ most important role. But knowing coaching is important and doing it effectively are two different things. When designing a coaching program, it’s...
November 20, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Movies not only entertain—they also can motivate, inspire, or give us a refreshing new perspective on life. From the classic, Glengarry Glen Ross to basically any movie Leonardo DiCaprio has been in in the last 15 years, you can glean a lot of important takeaways from Hollywood and apply them to...
November 16, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Many companies are in planning mode for their sales kickoff meetings – hoping to set the strategy, motivation, and momentum for a successful FY18. I’ve been at kickoffs where the excitement and electricity in the room were palpable. They had that spine-tingling moment we all know: where the hair...
November 15, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Nearly 32% of companies have a formal sales enablement department. But sales enablement often has a different definition from one organization to the next. Some organizations focus on content management, while others prefer to view enablement in more holistic terms – a combination of training and...
November 13, 2017
Beverlie Heyman | Sales Enablement Manager, Brainshark
Three months ago, I was a salesperson carrying a quota and relying on my sales enablement manager to ensure that I had the knowledge and ability to articulate our message. A few weeks ago, I attended the National Sales Enablement Society Meeting in my new role as sales enablement manager at...
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