Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 24, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Enabling sales reps to sell more and sell better is not an easy job, but that’s why sales enablement departments were created. But sales enablement leaders can’t operate in a silo. They need to collaborate with other functions across the company to deliver the onboarding, training, coaching and...
July 20, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Kevin F. Davis, president of TopLine Leadership and author of The Sales Manager’s Guide to Greatness, recently evaluated a Fortune 500 company’s sales manager job descriptions and found that 85% of the responsibilities were related to sales coaching. But, when he spoke with the sales managers...
July 19, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
“If you build it, [they] will come,” right? Well, unfortunately sales is not Field of Dreams and content won’t automatically be utilized by reps if you create it. According to SiriusDecisions, up to 70% of sales content goes unused. B2B sales reps are inundated with information, so how can sales...
July 17, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
According to the U.S. Bureau of Labor Statistics, millennials are expected to make up 75% of the workforce by 2025. Given this shift, it’s time for sales organizations to rethink how they’re approaching their sales coaching strategies. Whether your sales reps are Baby Boomers or Generation Y,...
July 14, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
In sales, you win some and you lose some, but what many sales organizations don’t know is why. If a rep wins a deal, why did the customer buy your product versus the competitor? Which features were the biggest selling point? If they lost the deal, what did the competitor offer or showcase better...
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