Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 15, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When it comes to monitoring program performance, sales enablement leaders need the right metrics to properly demonstrate ROI. However, many traditional sales metrics (e.g. quota) don’t provide enablement teams with enough insight to put sales results into context, leading organizations to merely...
November 13, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Recording our performance to identify areas for improvement is a technique that’s been used in sports and other industries for years. Watching videos of ourselves, hearing our own voice – it’s often an eye-opening experience. We pick up on weaknesses and bad habits we didn’t know we had, but we...
November 12, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Hiring season is almost upon us. (Though let’s be honest – in sales it never really stops.) With Q4 drawing to a close and budgets opening up for the new year, January and February are often the busiest months of the recruitment cycle, according to Monster.com. For sales reps looking for new...
November 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How many sales reps paid full attention to their most recent training course from start to finish? How many zoned out by the half-hour mark? As sales enablement leaders face the challenge of keeping reps engaged with learning content, many are asking these same questions. And while it’s tempting...
October 29, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Sept. 28, 2018. It’s fourth and one. Peyton Manning breaks the huddle, surveys the defense and reads a blitz. The running play called in the huddle isn’t going to work, so he barks “Omaha, Omaha!” signaling an audible and changing the play...
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