Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.

How to use sales enablement and readiness tools for an effective SKO
Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.
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Why is sales enablement important? 5 reasons and examples
Why is sales enablement important? Here are five examples of what the right sales enablement process and strategy can achieve.
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6 Sales Role Play Exercises to Try with Your Reps
Sales role play exercises can be very effective for preparing reps for various selling situations. Here are 6 role plays that can be conducted no matt...
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How to measure the ROI of your sales kickoff event (SKO)
To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
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How to create a coaching culture in your organization
(This content originally appeared in the webinar "How Creating a Coaching Culture Can Help Your Organization") If you're trying to maximize sales rep...
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Why sales coaching matters, plus 5 ways to get started
For sales managers that are new to sales coaching or looking to restart their programs, these expert tips will help lead to better rep performance and...
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Quick and complete guide for sales teams: What to do, what not to do, plus sales coaching activities you can use right now
Why sales coaching matters — a few key points Knowledge retention Sales coaching activities add an interactive element to learning and are an excelle...
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What is sales enablement and how does it work?
Sales enablement is one of the fastest growing industries for a reason. In the span of a few years, sales enablement technology has evolved from nich...
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Time to competency: the new essential metric in sales onboarding
Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it
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