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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

abbott structural heart pharma sales enablement case study

Pharma Sales Enablement Case Study: How Abbott Enables its Customer-facing Teams

Abbott Structural Heart’s former US Sales Enablement Leader Jason Gwilliam and Bigtincan’s VP of Life Sciences Mads Bjarni-Kornbech sat down at this y...
channel partner training software

Channel Partner Training Software: 5 Features to Consider

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to ma...

10 crucial lessons learned from our sales kickoff

Every event is a learning experience, and this year’s sales kickoff taught us a lot in terms of what we did right and what we can do better next time.
measure and improve sales training roi

How to Measure Sales Training ROI (Examples & Best Practices)

When it comes to measuring sales training ROI, most advice is either self-explanatory or ambiguous, such as “decide what success looks like” or “set e...
mobile sales onboarding software

Mobile Sales Onboarding Software: Let Reps Learn Anywhere, Anytime

Sales onboarding software can help you significantly reduce new sales reps’ time to proficiency because it combines all training materials into one pl...
how to calculate quota attainment

How to calculate quota attainment

Many companies use spreadsheets to calculate this metric. Rekener can automate quota attainment calculations, so that you can see how a rep is pacing...

Iron Mountain: a journey of sales enablement discovery

Kevin Starter of Iron Mountain shared lessons learned from the company’s six-year sales enablement journey at SiriusDecisions 2017 Summit.
insurance agent onboarding

Insurance agent onboarding software: reduce turnover & ramp-up time

When discussing insurance agent onboarding, most people focus on improvements to the hiring process: automation for applications, background checks, a...
how to build a sales training program and evaluate its impact

How to build a sales training program & evaluate its impact

Building and maintaining an effective sales training program is a difficult and continuous process. That being said, there are tools and best practice...