Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

How to turn your dusty (but valuable) slide decks into training videos in 15 minutes with brainshark modern content authoring

How to turn your trusty but dusty slide decks into interactive training videos in 15 minutes

Sure, your go-to “Company Value Props” and “Product Overview” decks have valuable information for new employees or those just needing a refresher. But how many people actually open, read, and retain that information? Survey says very few — only about ⅓ of your staff, actually. And the Ebbinghaus Forgetting Curve dictates that the third who […]

Why is sales enablement important? 5 reasons and examples

Why is sales enablement important? Here are five examples of what the right sales enablement process and strategy can achieve.

sales role play exercises to try with your sales reps remotely or in person

6 Sales Role Play Exercises to Try with Your Reps

Sales role play exercises can be very effective for preparing reps for various selling situations. Here are 6 role plays that can be conducted no matt...

how to measure sales kickoff ROI

How to measure the ROI of your sales kickoff event (SKO)

To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...

creating a coaching culture in your organization

How to create a coaching culture in your organization

(This content originally appeared in the webinar "How Creating a Coaching Culture Can Help Your Organization") If you're trying to maximize sales rep...

sales coaching guide with sales coaching activities

Quick and complete guide for sales teams: What to do, what not to do, plus sales coaching activities you can use right now

Why sales coaching matters — a few key points Knowledge retention Sales coaching activities add an interactive element to learning and are an excelle...

time to competency sales onboarding metric

Time to competency: the new essential metric in sales onboarding

Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it

channel partner training software

Channel Partner Training Software: 5 Features to Consider

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to ma...

sales readiness for business growth

5 Ways Sales Readiness is Critical to Growth

Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales rep...

how to build a sales training program and evaluate its impact

How to build a sales training program & evaluate its impact

Building and maintaining an effective sales training program is a difficult and continuous process. That being said, there are tools and best practice...

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