To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect benefits of the event. Our formulas and cost factors show you how to calculate the ROI of your SKO.
Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales reps. Whether it's new offerings, new buyers, or...
The skills and backgrounds of sales enablement professionals can vary greatly from one company to the next. Let’s paint a clearer picture of the role.
Developing a sales enablement strategy is never easy – but it helps to have a few tricks up your sleeve. With these 12 tips, you will be more effective in your strategic initiatives, onboarding,...
Both functions work to improve sales force productivity and support reps throughout the sales process. How can we differentiate the two?
Preparing your sales team – really preparing them – doesn’t happen overnight. From product information and selling methodologies to objection handling and CRM usage, there's a lot salespeople need to...
Leading research firms have shown that video is not only a preferred and highly-effective learning format for most professionals, but that it also improves sales training results.
Get two or more sales enablement professionals in a room, and soon the talk will turn to metrics – specifically, how to measure the success and impact of their programs.
Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going to take thoughtful programs and enablement to...
As today’s buyers demand more from their manufacturing suppliers, it’s sales teams that are increasingly feeling the heat.
Sales onboarding is one of the most critical initiatives facing sales enablement and readiness leaders. Get it right, and you shorten ramp-up times, increase new-hire production, reduce costs...
Sales enablement is important and choosing the right technology to help power your team is critical. Whether sales enablement technology is a new initiative for your organization, or your current...
Great sales enablement is data-driven, highly engaged with sales reps and continuously evolves as businesses change. Learn the top 20 ways to achieve better sales enablement.