Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC, creating frustrations for both marketers and sellers.
Unfortunately, the revenue production system is clogged with waste -- activities leading nowhere -- at many companies.
One sales expert sees a new breed of reps emerging – one with key business skills and AI tools at its disposal.
Brainshark’s Agile Sales Onboarding Methodology presents a fresh, new approach to sales onboarding, inspired by agile software development.
Continuous learning is a key concept for sellers, who must stay on top of the latest product releases, competitive intelligence and market insights.
With so many sellers struggling to meet quota and connect with buyers, preparing sales reps to make the most of every interaction has never been more important.
Enablement leaders need a new approach to sales onboarding, argues Brainshark's Jim Ninivaggi - one that provides a true continuous learning path.
With new sales enablement leaders joining the profession every year, many could stand to benefit from social networking and peer learning.
Many organizations drown reps in sales training content and simply check for completion. But this is a mistake, says Brainshark’s Jim Ninivaggi.
SDRs have one of the most valuable jobs in the sales process. Yet many companies don’t invest in effective sales development training.
AI is helping organizations establish a much higher level of sales readiness, which means reps are closing more and bigger deals.
Even with sales enablement programs on the rise, many organizations still fail to teach sales managers the skills needed to effectively lead and coach reps.