In a recent podcast for Sales Benchmark Index, Greg Alexander spoke with Gartner’s Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016.
Sales enablement is a complex issue. It requires systems that empower both reps and managers. But, most important, it needs to free up salespeople to do what they do best: Sell!
We spend a lot of time coming up with innovative ways to help our sales reps. But we can also use inventive approaches to make our own work environment more fun and productive.