Where do you turn for the latest sales enablement insights? For many, the answer is social media.
Alec Shirkey, September 20, 2019
Sometimes people buy from people they like. But more often, customers buy because a product will provide them value – and because it will help them solve a specific problem.
“Content has got to be used to build credibility and open up a rich and meaningful customer conversation.” ...
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individ