Where do you turn for the latest sales enablement insights? For many, the answer is social media.
Sometimes people buy from people they like. But more often, customers buy because a product will provide them value – and because it will help them solve a specific problem.
“Content has got to be used to build credibility and open up a rich and meaningful customer conversation.” ...
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individ