As more organizations establish sales enablement functions, there’s a rising need for talented practitioners to lead them.
Sometimes people buy from people they like. But more often, customers buy because a product will provide them value – and because it will help them solve a specific problem.
Buyers are overwhelmed by information and messages. The key to cutting through the noise? Dr. Carmen Simon says it comes down to being memorable.
How will Microsoft's acquisition of LinkedIn affect social selling, buyer research, and professional relationship management? We spoke with Mike Kunkle for answers.
“Content has got to be used to build credibility and open up a rich and meaningful customer conversation.” ...
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individ