As more organizations establish sales enablement functions, there’s a rising need for talented practitioners to lead them.
Brainshark CSO Colleen Honan shares several best practices for attracting and keeping today’s top sales talent.
Identifying talent is always crucial for B2B sales organizations. But to do it, you need an effective interview process.
From sales to marketing, product and HR, few roles touch as many different business functions as sales enablement.
Sales enablement leaders are learning more about how to succeed in their roles with each passing year, but new data shows they still have room for improvement.
Nangeroni discusses her path to sales enablement, key pain points affecting the function today and more during the next installment of our Q&A series.
The Soiree, a day-long event dedicated entirely to sales enablement, featured a slew of fantastic speakers and networking opportunities.
Hubspot’s annual Inbound conference featured insights on cutting-edge sales, marketing, sales enablement and digital strategies. Here are the 10 best sales tweets from the event.
Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC, creating frustrations for both marketers and sellers.
Sometimes people buy from people they like. But more often, customers buy because a product will provide them value – and because it will help them solve a specific problem.
One sales expert sees a new breed of reps emerging – one with key business skills and AI tools at its disposal.
AI is helping organizations establish a much higher level of sales readiness, which means reps are closing more and bigger deals.