Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Sales coaching isn’t ‘one-size-fits-all.’ This video coaching model can help determine the right type of coaching for each situation.
Only 15% of companies do the right amount of coaching, leaving most with a lot of work to do.
  Successful sales coaching requires the collaboration of sales enablement, sales managers and reps on the design, execution and participation of the program.
  Too often front-line sales managers (and a lot of senior managers) try to “manage” sales professionals to improved performance or out of dry spells, instead of coaching them.