Sales organizations today know the value of coaching – 74% of leading companies say coaching is the most important role front-line sales managers play.
Whether lack of training, lack of time or lack or initiative is to blame – coaching in sales organizations remains a top challenge – despite also being a top priority.
As a former youth, high school and collegiate-level baseball coach, it was my goal to help my players perfect their skills so that we could improve as a team.
With sales teams constantly on the road, on the phone, and on the move, what’s the most important action front-line managers can take to help maximize results? Sales coaching.