Both functions work to improve sales force productivity and support reps throughout the sales process. How can we differentiate the two?
Helping busy sellers stay on top of the product and company information is hard enough. But it gets even tougher if your sales training content puts them to sleep.
As new research is published on the sales profession, we’re faced with new data about what it takes for today’s reps to succeed.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
Finding the right sales talent isn’t easy – but even when you hire the perfect candidate, keeping them for the long-term can be a whole different challenge
Running a sales enablement function by yourself can be pretty daunting. But Tactile Medical's Lisa Mauri Thomas has been there and done that.
Establishing a culture of "perfect practice" can get to the heart of what helps reps deliver value to buyers and close more deals: sales readiness.
Today’s medical device reps have a lot on their plates, but the right technology help them have better buyer conversations.
There's no question that many more sales enablement teams exist today than even 5 or 6 years ago. Here's why so many companies are hopping on the sales enablement bandwagon.
Selling is hard enough, but without the right people in place, ensuring your sales organization hits its numbers and increases company revenue becomes even more difficult.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.