Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Salespeople chasing bigger and better deals eventually have to win approval from executive buyers, but gaining access to the C-suite is no easy task.
Even with sales enablement programs on the rise, many organizations still fail to teach sales managers the skills needed to effectively lead and coach reps.
Brainshark account development team lead Johnny Occean shares sales tips for ADRs.
Brainshark's Johnny Occean breaks down 5 daily activities that have helped him succeed as an account development rep.
Learn from embarrassing sales stories shared by several sales experts.
The goal of any salesperson is to project confidence, expertise and business savvy whenever he or she engages buyers. Unfortunately, reality doesn’t always comply.
When it comes to sales coaching, there is huge potential for AI to make an impact.
Sales organizations are becoming a significant adopter of AI. Gartner reports that by 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes.
New sales methodology adoption requires a sales enablement team to change selling habits over the long-term.
New sales methodology adoption is one of four common transformation scenarios that sales enablement leaders must face.
There’s wide acknowledgement of the importance of sales coaching across businesses, but excuses for a lack of coaching are just as common.
Team dashboards help sales managers track their team’s sales readiness progress.
Our new team dashboards provide managers with a visual representation of their team’s readiness progress across all Brainshark learning, coaching, and self-enrolled activities.
Sales enablement leaders need C-suite sponsorship when establishing a formal program or function.
New sales enablement leaders are likely to encounter executives and other company decision-makers who fail to grasp its purpose – or its benefits.
AI-powered Machine Analysis builds on Brainshark’s award-winning sales coaching solution.
Today we’re excited to announce the launch of Machine Analysis, our new, artificial intelligence (AI)-powered engine for sales coaching and readiness.
Reactive sales readiness is equipping sales reps to manage unexpected situations, like breaking news.
While you can’t predict every piece of breaking news, you can put a reliable response framework in place through an effective sales readiness strategy.
Improving sales onboarding programs is a top priority of B2B sales enablement leaders, including those at Brainshark.
Shortening ramp-up time is the top priority of many B2B sales enablement programs. But for more than 60% of companies, sales onboarding success falls short of management’s expectations.