The skills and backgrounds of sales enablement professionals can vary greatly from one company to the next. Let’s paint a clearer picture of the role.
It is important to treat your team as a set of individuals and be willing to provide diverse options based on the person. In coaching, one size doesn't fit all. You need to understand your workforce...
Leading research firms have shown that video is not only a preferred and highly-effective learning format for most professionals, but that it also improves sales training results.
Sales onboarding is one of the most critical initiatives facing sales enablement and readiness leaders. Get it right, and you shorten ramp-up times, increase new-hire production, reduce costs...
Enterprises often wonder whether formal or informal learning, or some blend of the two, is right for their team. Before making this decision, it is important to understand the difference.
You can reduce sales training costs, accelerate rep performance, and improve results across the board with the right approach.
The sales profession looks much different today than it did 20 years ago. Has your sales training changed with the times?
Sales training can feel more like trial-by-fire than a helpful introduction to a new company – and that won’t cut it for today’s busy reps.
Helping busy sellers stay on top of the product and company information is hard enough. But it gets even tougher if your sales training content puts them to sleep.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.