Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
You already know that salespeople need excellent internal and customer-facing content to succeed. But how, exactly, are organizations producing all of this critical content? New research from CSO Insights finds that several business functions have a hand in creating sales content, including:...
November 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When the Q4 crunch bears down and your salespeople need to close deals, who do you think they’re turning to for guidance? More often than not, it’s their peers who serve as go-to sources of sales advice. In fact, ATD found that 91% of sales reps believe peer learning helps them succeed....
November 20, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
There’s no denying the massive popularity of podcasts. A whopping 44% of the U.S. population has listened to a podcast in 2018, according to Podcast Insights, with roughly 1 in 4 Americans tuning in monthly. Why all the podcast love? Convenience, along with a treasure trove of choices, has given...
November 15, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When it comes to monitoring program performance, sales enablement leaders need the right metrics to properly demonstrate ROI. However, many traditional sales metrics (e.g. quota) don’t provide enablement teams with enough insight to put sales results into context, leading organizations to merely...
November 13, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Recording our performance to identify areas for improvement is a technique that’s been used in sports and other industries for years. Watching videos of ourselves, hearing our own voice – it’s often an eye-opening experience. We pick up on weaknesses and bad habits we didn’t know we had, but we...
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