Optimizing sales talent is typically both a priority – and challenge– for every sales organization.
There's no doubt that sales professionals need to understand their products and services. What’s troublesome is so many companies still aren’t maximizing the potential of their product training...
Sales prospecting is hard, and it’s getting harder. In fact, 1 in 3 salespeople surveyed in HubSpot’s 2016 State of Inbound report said prospecting is the most difficult aspect of their job.
When it comes to how much organizations are willing to invest in sales training, there’s a large difference between organizations with a sales enablement function and those without.