Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

You’ve read the statistics around reps not hitting their quotas. You’ve also likely seen firsthand the inefficiencies in determining the tactics that produce wins.
“Content has got to be used to build credibility and open up a rich and meaningful customer conversation.”                   ...
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individ