You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
You already know that salespeople need excellent internal and customer-facing content to succeed. But how are organizations producing all of this critical content?
While sales enablement leaders need the right metrics to demonstrate ROI, measuring success is a common challenge.
For sales reps to improve, they need to see themselves as a buyer would see them, and they need an environment to capture those performances.
It’s important to explore what sales enablement leaders can do to ensure their reps are always “audible-ready.”
The damage under-trained reps can do to customer relationships and business reputations is great, but the high sales turnover and missed revenue opportunities created by poor onboarding are equally...
Companies in the market for a sales LMS (learning management system) are really looking for a sales readiness platform – whether they realize it or not.
Sales enablement professionals care a great deal about providing salespeople with great training, coaching and content – and with the tools needed to do their jobs effectively.
Sales enablement leaders are learning more about how to succeed in their roles with each passing year, but new data shows they still have room for improvement.
Nangeroni discusses her path to sales enablement, key pain points affecting the function today and more during the next installment of our Q&A series.
Sales enablement functions typically focus on increasing rep knowledge retention. But there's a learning better model for sellers, writes Jim Ninivaggi.
To succeed today, it’s crucial that sales enablement leaders consider the readiness of their organizations from all angles - such as responding to unexpected news.