Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Reactive sales readiness is equipping sales reps to manage unexpected situations, like breaking news.
While you can’t predict every piece of breaking news, you can put a reliable response framework in place through an effective sales readiness strategy.
Sales enablement experts share tips and advice to help leaders elevate their own strategies.
Learning how others practice sales enablement can help you form a rough outline of your own successful strategy.
SiriusDecisions Summit 2018 attendees took to social media to discuss sales enablement trends and issues this week.
SiriusDecisions Summit 2018 is in full swing, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing.
Sales readiness software arms B2B sales organizations with sales training, video coaching and content creation capabilities.
Nearly 50% of B2B firms have bought or plan to buy a sales readiness tool in 2018, according to Forrester Research, but pinpointing which one makes the most sense for your company is not always...
By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.
With sales, it’s not whether reps have completed the course that really matters. It’s whether they can demonstrate proficiency and readiness to engage buyers.
Sales readiness is key to ensuring that sales reps can effectively use sales content in their buyer interactions.
Regardless of the quality or accessibility of your content, its effectiveness wholly depends on whether your business value can be clearly presented. This is especially true when it comes to sales...
B2B sales managers need to examine measurements they can directly influence before focusing on sales pipeline and other areas they only indirectly affect.
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams.
Learn about the concept and importance of sales readiness and three ways to improve it across your sales team.
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies?
As companies continue to establish their sales enablement functions and initiatives, these 6 areas will be critical.
Savvy sales managers know that a more productive approach is to acknowledge that millennials often do have a different set of values and behaviors compared to prior generations.