As more organizations establish sales enablement functions, there’s a rising need for talented practitioners to lead them.
Helping busy sellers stay on top of the product and company information is hard enough. But it gets even tougher if your sales training content puts them to sleep.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
The sales profession looks much different today than it did 20 years ago. Has your sales training changed with the times?
By taking the right approach, the solo sales enablement professional can ensure reps are prepared to maximize every buyer interaction – even with fewer resources.
A major shift in learning preferences has led to the rise of microlearning. But effective sales enablement requires more than just training.
Just because a company is your channel partner doesn’t mean their sales reps are truly ready to champion your solutions.
If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.
It’s critical that salespeople make the most of every single buyer interaction they have, says Brainshark Chief Readiness Officer Jim Ninivaggi.
You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
The popularity of peer learning in sales should come as no real surprise. But have you considered how technology can support your overall learning strategy?