Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 15, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Formalized sales enablement functions are relatively new, and most of today’s practitioners haven’t held the role for very long. Kara Underwood is a big exception. Since 1998, Underwood has held sales training and enablement roles at several major software vendors, including Adobe Systems,...
April 10, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
To hit their numbers, salespeople need to know a lot, from product and market expertise to messaging and value propositions. That means they need to develop the right sales skills to have meaningful conversations with every buyer. That’s also where a sales readiness strategy comes into play....
April 08, 2019
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Dress Like Jim Ninivaggi Day. It was an idea that came up nearly a year earlier. At Brainshark, on the third Thursday of each month, we have an all-company gathering. The departments take turns hosting the get-together, and there’s always a theme. This time, the idea was that we’d all dress in...
April 01, 2019
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association. But if every company has to onboard new hires, why is it so hard? Poor onboarding typically happens for a few reasons: Reps take too long to ramp up Onboarding is...
March 26, 2019
Dave Lichtman | @lichtmandave | Founder, Enablematch
Think back to your high school days. Remember taking the SAT?  It's nerve-racking and important to your future, which is why many of us worked with an SAT tutor in high school. But how do you hire a good one when they all basically do the same thing? If you were researching potential tutors,...
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