Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 06, 2012
Eric Palson, Associate Director for the Babson Incubator for Learning and Technology at Babson College shares his Brainshark success story in the 2-minute video below. Eric discusses Babson’s quick uptime as a result of Brainshark’s cloud-based solution and how it has already made its way from...
April 05, 2012
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
Has interest in video marketing begun to cool off? Not even close. According to a new report published this week by Social Media Examiner, of 3,800 marketers surveyed, 76% cited YouTube and video marketing as their top areas of investment for 2012. That’s more than Facebook, Twitter, Google+ and...
April 05, 2012
Want to increase the chances that your press releases break through the clutter and get picked up by influential publications or broadcasters? Try adding video to your PR campaigns.  "Online publications need rich content and are more likely to pick up your release if it has assets beyond text,”...
April 04, 2012
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
In content marketing, there are certain “crutches” we all tend to lean on when coming up with new posts and ideas. Perhaps the most prominent example – Who am I kidding? Definitely the most prominent example – is the use of lists in marketing and blog materials. You see them everywhere: “Top 10...
April 04, 2012
There is no doubt that technology has been the primary driver of communication, especially since the development of the Internet. So why has education, one of the bases for communication, remained static? Even though the ideas and desire had been stewing over new approaches to education, the...
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