Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 21, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Starting a position at a new company can be exciting and daunting at the same time. For sales enablement leaders, there are high expectations when entering a new organization – it’s not a ‘keep the lights on’ type of position. Sometimes you’re inheriting legacy processes that need refreshing,...
April 19, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales enablement professionals are laser-focused on sales training, onboarding, coaching, buyer engagement and more—but the common thread between these components is often strong, engaging content. It’s the basis on which those critical activities are built. While listening to National Public...
April 18, 2017
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
The first job I ever had was cutting and installing glass for a construction company just outside of Boston. Early in my endeavors, the owner of the company gave me a career-shaping tip: “Measure twice; cut once.” It’s not particularly controversial to suggest having a decent sense of what you’...
April 10, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
How would you rate your company’s sales onboarding program? If you think there are a lot of improvements to be made, you’re not alone. The Sales Management Association reports that following onboarding, approximately one-third of sales reps still lack proficiency in up to a dozen key selling...
April 07, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Whenever companies release or acquire new products, sales leaders understand how important it is for reps to be trained and prepared to sell the new offering. But while training sessions or quick content updates are important, there’s still no guarantee that salespeople have truly mastered the...
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