Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 31, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Amidst a large-scale business and go-to-market transformation, PTC, a global technology provider of IoT and AR platforms, needed a new approach to sales readiness. To ensure adoption of the new strategies, PTC’s sales enablement team utilizes Brainshark to help achieve consistency across sales...
May 30, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
More than 80% of organizations invest in training for sales managers, according to 2017 CSO Insights Sales Manager Enablement Report. That may sound promising, but nearly half of those companies spend less than $500 per year on sales manager enablement programs. Those meager investments often...
May 24, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
It's not always easy to create or formalize a new department from the ground up. While the number of sales enablement roles is growing (CSO Insights reports an increase of 26% since 2013), the function is still evolving. If you’re tasked with creating a new sales enablement department for your...
May 22, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Six years ago, sales enablement mostly didn’t exist at Iron Mountain, a Boston-based provider of information management solutions. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said Kevin Starner to an audience of sales and marketing...
May 18, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Conferences are an amazing place to grow, network, and get inspired by others in your industry. It’s a unique opportunity to to gain a new perspective and gather new ideas to put into action when you get back to work on Monday. You know as well as we do that the SiriusDecisions Summit is an...
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