Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

Create Better Sales Content
July 27, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
When it comes to your sales force, time is money, quite literally. So your sales content needs to be as effective and engaging as possible, while taking up the least amount of your reps’ time. Here are 10 tips for sales enablement leaders to create better quality sales content for reps. 1. Do a...
July 26, 2017
Rachel Merkin | Event Marketing Manager, Brainshark
Upcoming webinar alert! Brainshark is releasing a new, modern and intuitive user interface aimed at achieving better user engagement across organizations. The update will benefit every Brainshark user, from authors distributing curriculums to sales reps participating in training courses or...
July 24, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Enabling sales reps to sell more and sell better is not an easy job, but that’s why sales enablement departments were created. But sales enablement leaders can’t operate in a silo. They need to collaborate with other functions across the company to deliver the onboarding, training, coaching and...
July 20, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Kevin F. Davis, president of TopLine Leadership and author of The Sales Manager’s Guide to Greatness, recently evaluated a Fortune 500 company’s sales manager job descriptions and found that 85% of the responsibilities were related to sales coaching. But, when he spoke with the sales managers...
July 19, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
“If you build it, [they] will come,” right? Well, unfortunately sales is not Field of Dreams and content won’t automatically be utilized by reps if you create it. According to SiriusDecisions, up to 70% of sales content goes unused. B2B sales reps are inundated with information, so how can sales...
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