Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 13, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
An ideal relationship between sales and marketing should look something like this: Marketing creates perfectly targeted, engaging content for Sales Sales has extremely easy access to each asset, understands its value, and knows where it should be introduced to prospects within the sales cycle...
May 10, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Heading to Nashville for SiriusDecisions 2016 Summit? You’re among good company!  More than 2,500 attendees representing some of the most innovative B2B brands, are expected, and Brainshark is thrilled to be a premier sponsor.  Before you scour the agenda for sessions to attend, take a look at...
April 28, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Every new sales rep needs to go through onboarding to fully acclimate to his or her role, but the age-old question still goes unanswered: “When is a rep ‘ready?’ What does it mean to be ‘fully onboarded?’” QStream VP of marketing Lisa Clark suggests the useful name “reboarding” as a reminder...
April 22, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Sales reps stepping into the office for their first day on the job expect to be greeted with paperwork, orientations, training, presentations – the standard activities that acclimate someone to a new company.  Onboarding, however, should not start on Day 1, but long before. This means defining...
April 14, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
“When was the last time anyone learned something and became a master immediately?” The answer, of course, is never. That’s the reason sales coaching is a must. There’s broad acknowledgment among sales leaders that coaching is the best tactic for driving sales effectiveness. But there’s also...
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