Brainshark Ideas Blog
Tips and ideas for sales readiness, training, coaching and more.
How to use sales AI, enablement, and readiness tools for an effective SKO
Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.
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Why is sales enablement important? 5 reasons and examples
Why is sales enablement important? Here are five examples of what the right sales enablement process and strategy can achieve.
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How to measure the ROI of your sales kickoff event (SKO)
To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect b...
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Time to competency: the new essential metric in sales onboarding
Time to Competency: The New Essential Metric in Sales Onboarding. What it is, why it matters, how to measure it, and how to improve it
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5 Ways Sales Readiness is Critical to Growth
Growth is a priority for most organizations. But navigating this growth and the change that comes with it can be a challenge, especially for sales rep...
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Peer learning: Why it’s so important for remote sales teams and how enablement leaders can foster it
Without traditional in-person interactions, sales teams need to ensure that peer learning and knowledge sharing still takes place. This article covers...
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No sales enablement team? 4 ways to survive
If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization.
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Why and how to align sales enablement and product marketing to drive greater revenue
Marketing and sales expert David Hubbard shares how aligning product marketing and sales enablement drives new revenue.
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How to use data to close the sales capacity gap and increase sales productivity
It’s no secret many companies have had to cut back in recent months. So whether through program cuts or regular sales churn, sales orgs will have to a...
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